TFW Members: Online Documentation

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Members Gained and Lost

Contact Selected Members

Missing Lately: New Members

Missing Latley: All Members

Member Retention Advanced

Expiring Memberships

Attendance Contest

EMail Members

It's easier and cheaper to keep a member than to find another.

Dissatisfied members don't always tell us so. Sometimes they just disappear.

Can we spot them before they're gone for good? In time to call them and bring them back?

Like a good coach, we have to remember what they came for even when they forget.

Some owners in our community have measured big savings at that. We've automated their call lists here. Where they were good with spreadsheets and statistics, we've made their call lists into a few clicks.

Save one more member a week this way, and end the year with another fifty members.

The best call list makes no difference unless we make the calls. So we've made these call lists simple enough that your newest staffer can do it, and fast enough that you can add it to your everyday schedule in the club.

Example 50-30-30: One owner listed new members with low workout totals after their third week, and called them once a week for five weeks. She reports that half the new members she reached by phone came back as a result (otherwise they would have made her list four more times before dropping off the far end).

Her members stay an average of thirty months. Her success: 50%. Savings each: 30 by 30, or nearly $1000.

Make those lists, and make those calls.

Keep Members